About
"Be proud of who you are, always”
The Mission
Encourage people to show their uniqueness with pride and awareness.
Blenx Code is an emerging brand with the purpose of denouncing social and physical homologation. The works and designs are predominately inspired by physical and mental diversity.
Blenx Code was founded in 2020 during the Pandemic. The name came from The Art Creative Director Beatrice’s mother’s surname, which was misspelt when her ancestors immigrated to Italy. Originally, the name was Blensich but at the time a newborn’s birth certificate was filled out by hand and the person in charge wrote wrong the surname it became Blenx.
Beatrice has selected the name of Blenx Code to bring up the meaning of uniqueness and originality, what could be a mistake/ defect can be perfection.
With Blenx Code, Beatrice spreads the message of body positivity and the idea of the body as a piece of art. In addition, through the designs, the brand tries to encourage people to
show their uniqueness with pride and awareness.
How it Started
The designer
"Blenx Code spreads the message of body positivity and the idea of the body as a piece of art"
Beatrice D’Alessandro is an emerging designer
born and raised in Bologna, Italy.
Since childhood, she dreamed of working in the fashion industry. After graduating in Graphic Design she moved to London to pursue her dream.
In 2016 she enrolled in Fashion Design at the University of East London where she graduated with a First Class. During her period of studies, Beatrice worked in various companies including an Haute Couture Brand where she became passionate about the art of embroidery and embellishment.